About Us.

Create A World Class Experience

Peak moments can be systematically created, and we’ll put significant resources into building these moments for our members.

Connection is the Catalyst

Connecting to one another, connecting to fitness, and connecting to the world around us is a key driver to our ongoing joy and growth

Build True Strength

We align best with individuals who seek to become strong physically, personally, professionally, everywhere. This is true multidimensional strength to us. We’ll bring on very like-minded people who love the same, and we’ll build the business to increase the opportunities for us all to continue to grow and get stronger in our roles, in ourselves, and in our connections to others.

Healthy people create healthy communities

We see a resurgence of ‘local’ in America’s suburban centers and it starts with every individual’s health. The by-product is an incrementally improved local communities.

We aspire to build more than just gyms; we'll create a global network of communities where people feel supported ,  motivated and empowered on their fitness journeys.

Be Data-Driven

We need to prove our simplified science and why our workouts are optimal. We need to prove the unit economics in gyms. We need to prove the process and resources required to scale up our model. We’ll need to prove countless things, but we’ll do that with clear guidelines and data to back us up.

PUT IN THE WORK

We believe in effort, focus, & consistency over time. Putting in the work means showing up for our team and our clients, showing up and bringing intentional effort every time.

Partners not providers

We consider ourselves partners not just service providers. When a new member joins our gym or a new brand partnership begins, we’re now accountable to deliver on an aligned goal.

Enjoy the Journey

We do this because we LOVE it, and we enjoy it for the daily work we do, the challenges we face, and the vision we're working toward.